SiriusXM picks Tubi's Anjali Sud to succeed CEO Jennifer Witz
A video-streaming executive is about to run a company best known for satellite radio. SiriusXM says Tubi head Anjali Sud will become CEO in 2027, replacing Jennifer Witz, who is leaving after nearly 25 years with the company.
The new chief comes from video
Sud has led Tubi, and before that she spent more than six years at the helm of Vimeo. She is also a member of the board of Dolby. In early 2025 she joined SiriusXM's own board, and she is expected to keep that seat while she is CEO.
She announced her exit from Tubi late last week. Looking back on three years and change, she wrote of 110 million active users watching over 1 billion hours a month, revenue doubled to more than $1 billion a year, and a profitable free ad-supported model that many thought could not get there.
About SiriusXM she said, "Premium audio experiences will be more important than ever to the future of entertainment." Her time on the board, she added, gave her a deeper appreciation of the company's strengths and potential.
Witz steps back but stays close
Witz was CEO for about six years. "Leading SiriusXM has been the most meaningful experience of my career," she said, naming the subscriber experience, the advertising business and the value across the broader portfolio as her proudest results.
She says the company is moving well and that this is the right moment to hand over. She will stay on in an advisory capacity until the end of 2027, and she says she will remain a lifelong subscriber and supporter.
Ad revenue and video podcasting
The company announced the change shortly after a seemingly solid third-quarter 2026 earnings report. Within it, advertising was uneven. Ad revenue on the satellite radio side slid 5% to $37 million, while Pandora and off-platform ad revenue improved 1% to $419 million.
Video podcasting is growing, and so is the competition. Howard Stern's long-running show is now streaming on HBO Max. SiriusXM, for its part, brought a number of its podcasts to Tubi in June 2026 under a distribution deal.
Source: Digital Music News