On the shelf: Creator Economy
IAB survey says inconsistent view counts hurt creator deals
An IAB survey of 53 industry leaders says inconsistent measurement undermines creator deals and asks platforms to agree on what counts as a view. […]
Meta's creator assistant gets trend alerts and comment replies
Meta has added opportunity alerts, storyboard and feedback tools and drafted comment replies to its AI creator assistant. The tool is also now on the web in Creator Dashboard. […]
California law lets adult children demand vlog takedowns
California's S.B. 1247 gives adults the right to demand removal of monetized content that featured them as minors. It takes effect in January 2027. […]
YouTube tests a cleanup option for channels facing spam termination
Channels at the termination threshold for spam would get 30 days to edit or delete violating videos, or wipe the whole library to keep their subscribers and handle. […]
YouTube posts $11.2 billion in Q3 ad revenue, up 9%
Alphabet's third-quarter report puts TV screens at one-third of YouTube's ad income and Premium and Music subscribers at 150 million. […]
Tubi greenlights ten TikTok-star shows from its Creatorverse Incubator
Tubi has named the first slate from its TikTok partnership. Twelve TikTok creators lead the ten shows, and release dates have not been announced. […]
Instagram tests 90-minute horizontal videos for US creators
Instagram began a test of horizontal videos up to 90 minutes with select US creators. The format, called Features, targets podcasters and comedians and links to short Reels. […]
YouTube tests a monthly Shorts bonus for creators who post steadily
An invite-only pilot pays selected Partner Program members extra for meeting a monthly Shorts upload target, with a view-based bonus on top. […]
Spotify rolls out paid Memberships for podcasters in 34 markets
Eligible podcasters can now sell tiered fan memberships on Spotify and keep 90% of the revenue. The launch covers the US, the UK, Canada and much of Europe. […]